5 Tools for Tourism Consumer Research
A major component of our service design consulting with tourism organizations (DMOs, RTOs, CVBs) is observing the tourist to understand their behavior, motivations and path throughout the entire...
View ArticleThe Impossible Task of Destination Marketing
I spend a lot of time exploring tourism destinations. I spend a lot of time creating strategy to encourage others to explore tourism destinations. The more I explore, the less I am convinced that...
View ArticleUsing Better Data to Create Better Experiences
Data and research are foundational components of what we do for our clients. Our challenge is not creating a large volume of data to address a question, but rather finding and interpreting the right...
View ArticleThe Hidden Meaning Behind Handwritten Signs
Handwritten signs are a bad sign. A crumpled, often illegible admission that something is wrong. Department, peer or vendor, a mistake was made and the band-aid is a hastily posted sign. And rather...
View ArticleBuilding Customer Focus into Organizational Silos
Silos exist in every organization. And for all the talk of tearing them down or somehow replacing them with social media, they serve a needed, structural purpose. The challenge for most organizations...
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